article thumbnail

The History of the Google Algorithm

ClearVoice

Penguin analyzed if backlinks to a site were genuine, or purchased to trick the search engines. 2012 – Pirate The aptly named Pirate update generated negative rankings for Digital Millennium Copyright Act (DMCA) takedown requests. This means that it’s unclear how many DMCA violations trigger a negative ranking factor.

DMCA 52
article thumbnail

How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

In fact, as of July 2018, all visitors to sites without a TLS certificate receive a “not secure” notification from Google: These notifications have resulted in websites without the extra SSL layer seeing reduced traffic and conversion rates. Purchasing an SSL certificate is not that difficult.

SEO 104