2018, Click Fraud, Emarketing and Spending

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. In the U.S., million in this year.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011.

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Banners Have 99 Problems And A Click Ain’t One

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