Behind the Scenes: Unveiling Our Thoughts on Display Advertising
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DECEMBER 1, 2023
And because numbers speak louder than words, here are some figures: Up to 60% of mobile display banner clicks are bots or miss-clicks. Up to 33% of display banner impressions are never seen by a human. Display, on the other hand, is more like the quiet friend in the corner. Not the most trustworthy bunch. Are they hiding?
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