seo.co

FEBRUARY 16, 2023

Both internal and external links are valuable in funneling traffic to your most important content assets. Paid advertising. Paid advertising is one of the more direct ways to promote your content. Because these links don’t pass PageRank from one domain to another, they’re treated with less scrutiny than off-site links.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

seo.co

MARCH 30, 2022

Theoretically, your content should speak for itself; the whole idea behind inbound marketing in general is that if you offer enough value to people, they’ll naturally come to you. But as you’ll see, this isn’t exactly the case – especially in today’s crowded content market. Paid advertising. Picking the right content.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Single Grain

FEBRUARY 10, 2020

Bottom of the Funnel (BOFU). Bottom of the funnel (or, as we hip pros call it: BOFU) is, literally, the bottom of a marketing funnel. See below for Top of Funnel (TOFU) and Middle of the Funnel (MOFU). Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included). Bounce Rate.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130