2016 First-Mover Advantage Lead Nurturing MQL 
Adobe Experience Cloud Blog
APRIL 11, 2017
Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. First party intent data can be extremely useful. She became a lead in our system on June 1, 2016.
SnapApp
DECEMBER 14, 2016
As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Account-based marketing is a trend of 2016 that will continue to pervade in 2017.
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