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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

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B2B Marketing Trends and What They Really Mean

PureB2B

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Remember, it’s all about context.

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B2B Marketing Trends and What They Really Mean

PureB2B

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Remember, it’s all about context.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

Here’s a glimpse into its journey: The Early Days (1950s-1980s) With limited capabilities, AI focused on symbolic reasoning, rule-based systems, and simple problem-solving with limited data and applications. Advancements in data storage and processing led to a massive increase in available data, fueling AI’s learning capabilities.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

Here’s a glimpse into its journey: The Early Days (1950s-1980s): With limited capabilities, AI focused on symbolic reasoning, rule-based systems, and simple problem-solving with limited data and applications. AI systems are becoming more autonomous, making their own decisions and adapting to changing situations. From a $207.9

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

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300 Women Making An Impact In B2B SaaS

SalesIntel

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. With a background in both sales and marketing leadership, she has consistently developed scalable processes and high-performing teams.