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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s a list of some of the approaches and a sample of vendors who have taken them. Here’s how I see things.

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Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Given this, vendors would be wise to continue expanding contact and lead management capabilities and also offer solutions that better meet the needs of specific industries. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt.

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article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Given this, vendors would be wise to continue expanding contact and lead management capabilities and also offer solutions that better meet the needs of specific industries. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Given this, vendors would be wise to continue expanding contact and lead management capabilities and also offer solutions that better meet the needs of specific industries. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Given this, vendors would be wise to continue expanding contact and lead management capabilities and also offer solutions that better meet the needs of specific industries. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Given this, vendors would be wise to continue expanding contact and lead management capabilities and also offer solutions that better meet the needs of specific industries. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt.

article thumbnail

Top Marketing Automation Buyer Trends by Software Advice

GreenRope

Given this, vendors would be wise to continue expanding contact and lead management capabilities and also offer solutions that better meet the needs of specific industries. Thirty-seven percent of buyers in our sample work in real estate, an industry experts describe as notoriously slow to adopt.