Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The agency’s portfolio of success events spans an impressive range of corporate events (e.g.,

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. What events do they attend or blogs do they read?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Where do you find your inspiration for the next big thing in marketing? And, where do you meet other innovative marketers? But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Is there a killer event that we missed? Or a personal favorite from 2014?

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. What do buyers say is the most important signal of vendor credibility? What do marketers rate as the single most valuable SEO tactic? 3 LinkedIn Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

APRIL 27, 2021

Many of those ex-business journalists moved into consulting roles or went to work writing content for vendors. Shindig (2009) turned virtual event attendees into participants with the ability to network freely using video chat, and interact directly with presenters “on stage.” 2) It makes influencers easier to find.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361