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How To Build a Better Marketing Budget

Hinge Marketing

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts. Balance offline and online efforts.

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. 5) Content marketing budgets are increasing. Infographics.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

And which tool works best for that? 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), billion by 2014. and 30% said it was to get updates on upcoming sales. in the latter half of 2010.