Remove 2013 Remove Lead Capture Remove SMB Remove WOM
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. A conversion path is a series of website-based events that facilitate lead capture. 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM). 14) Churn Rate. 96) Workflow.