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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. A conversion path is a series of website-based events that facilitate lead capture. 81) Small-to-Medium Business (SMB). Learn more of the details here.). 14) Churn Rate.

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16 marketing automation platforms your organization should consider

Martech

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013.