article thumbnail

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

article thumbnail

Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. None of this should come as much of a surprise as global cybersecurity spending continues to increase exponentially, with analysts predicting a $133 billion market by 2022. What does that mean for content marketers? Two things.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Marketing teams have gotten more complicated in recent years. With new technologies hitting the market, new roles are emerging. But where do you start? .

article thumbnail

B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players.