Busting 12 Myths about Marketing Automation Tools
Hinge Marketing
DECEMBER 29, 2015
According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. In fact, SalesForce acquired ExactTarget in 2013, which already acquired Pardot in 2012. Gleanster, Nurture Marketing for the Overwhelmed Marketer, Mar 2013).
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