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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. In fact, SalesForce acquired ExactTarget in 2013, which already acquired Pardot in 2012. Gleanster, Nurture Marketing for the Overwhelmed Marketer, Mar 2013).

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Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. .

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Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers.

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Round Two - Content Marketing Madness: The Battle for Content Supremacy–Vote Now!

SnapApp

White Paper. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. These tools are often used for lead generation, social sharing, and top-funnel awareness.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Connect content with web, search and conversion to optimize lead generation. You can't simply create blog articles, ebooks and whitepapers, publish them to your website and expect leads. Shelly Kramer. Back to top.