Funnelholic

NOVEMBER 4, 2015

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Adobe Experience Cloud Blog

MARCH 28, 2014

A CMS that is relevant for marketers will help you capture leads from your website, serve relevant content, and help you track when leads visit your site on an ongoing basis. Visiting these competitors in the expo hall is a great way of evaluating a solution without launching into a full blown sales cycle. Innovation.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. B2B organizations are realizing it makes no sense for Marketing to focus on leads while Sales focuses on Accounts.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

DECEMBER 14, 2016

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62