NetLine

JANUARY 23, 2020

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. We are the leading figure in the conversation about diversity and inclusion. For example, we pioneered a program back in 2013 called Autism at Work.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. B2B organizations are realizing it makes no sense for Marketing to focus on leads while Sales focuses on Accounts.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62