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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. You’ll be amazed what marketing automation can do, including sending personalized emails and connecting to prospects on LinkedIn.

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B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Maximise your presence on Twitter and LinkedIn to harvest relationships. Companies that get this will realize they need to hire at least one full time videographer to better "show" everything it is they do, sell, etc.

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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).