Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
Hubspot
JUNE 7, 2017
When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013. He said ads on Instagram Stories were particularly successful and achieved a "higher CPM (cost per impression) rate than usual."
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