2013 Cost per Lead Lead Management Response Rate 
PureB2B
NOVEMBER 29, 2016
Improved lead management and nurturing. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.
PureB2B
NOVEMBER 29, 2016
Improved lead management and nurturing. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.
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