2013, Content, Custom Publishing, FAQ and Sales Cycle

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2013

Content

Custom Publishing

FAQ

Sales Cycle

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics

Tactics B2B Marketing Webinar Metrics Marketing Strategy

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. The short answer is: critically!

Enterprise Management

Enterprise Management Work Management Marketing Management Top of Funnel

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

Webinars

Stay Connected