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Ideas For Content Marketing

Client Bridge

High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Build a Knowledge Base - create a more content driven FAQ section. Host a Webinar - webinar content can be promoted in several channels. Create an Infographic - summarize long blocks of content on your website and make them visually appealing. View Original Article

FAQ 47

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Customer Service Communication. Customer service communication is a great place to start.

FAQ 122

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Author: Sesame Mish Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Strategy #1: Content Marketing.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many and what type of audio are being published on the corporate site?

Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Customers (B2B or B2C) are buying more like “prosumers”. In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey.

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. insertblogURL.com " insert search term " into Google to resurface the content. So what gives?

101 Signs You're an Inbound Marketer

Hubspot

Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. Your funnel is so fat, you have to do lead scoring to help your sales team prioritize their time. You know exactly how many visitors, leads, and customers you got from Facebook. Your sales team loves you. You know what your prospects' buying cycle looks like. Twice.

FAQ 12

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins

Hubspot

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. That's why in HubSpot's email tool , we allow customers to create multiple 'Subscription Types' so the names jive with your company's internal naming structure. How to Treat Customers (So Engaged They Put a Ring on It). Uhh, what?

Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience. “ Where will the white paper be used in the sales cycle?

SME 2

ClickInsights: How to choose a white paper syndication partner?

Connect the Docs

Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Gordon Graham's White Paper FAQs. How do you market your white papers?

FAQ 2

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Connect the Docs

This experience included a variety of sales, marketing, business development, and management positions. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. He’s all about writing helpful content and making screwy videos. Jonathan Kantor.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Understand their most pressing issues, their preferences when it comes to content consumption, where they turn for information, how they make decisions, and what motivates them to take action. Blogs.

FAQ 2

ClickInsights: Mistakes to avoid in copy used for lead generation

Connect the Docs

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Mac McIntosh’s Blog Sales Lead Insights.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

This experience included a variety of sales, marketing, business development, and management positions. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running. He’s all about writing helpful content and making screwy videos. Jonathan Kantor.