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| | KOMARKETING ASSOCIATES
DECEMBER 10, 2015 [Content, Custom Publishing] 5 Places B2B Marketers Can Find Blogging Inspiration
One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Customer Service Communication. Customer service communication is a great place to start.
| | CLIENT BRIDGE
APRIL 11, 2013 [Content, Custom Publishing] Ideas For Content Marketing
High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Build a Knowledge Base - create a more content driven FAQ section. Host a Webinar - webinar content can be promoted in several channels. Create an Infographic - summarize long blocks of content on your website and make them visually appealing. View Original Article
DECEMBER 10, 2015 | KOMARKETING ASSOCIATES
[Content, Custom Publishing] 5 Places B2B Marketers Can Find Blogging Inspiration
AUGUST 24, 2015 | MODERN B2B MARKETING
[Content, Custom Publishing] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
SEPTEMBER 14, 2013 | KOMARKETING ASSOCIATES
[Content, Custom Publishing] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
JULY 19, 2013 | HUBSPOT
[Content, Custom Publishing] Which Format Is Right for Your Next Blog Post?
APRIL 11, 2013 | CLIENT BRIDGE
[Content, Custom Publishing] Ideas For Content Marketing
APRIL 5, 2013 | HUBSPOT
[Content, Custom Publishing] The Top 8 Priorities for Any One-Man Marketing Team
| | DELICIOUS B2BMARKETING
MAY 18, 2010 [Content, Custom Publishing] Content SEO
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many and what type of audio are being published on the corporate site?
| | MODERN B2B MARKETING
AUGUST 24, 2015 [Content, Custom Publishing] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
Author: Sesame Mish Customers are the lifeblood of any business. Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Strategy #1: Content Marketing.
| | DELICIOUS B2BMARKETING
AUGUST 14, 2011 [Content, Custom Publishing] Open Research: A Framework for Social Analytics
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.
| | HUBSPOT
APRIL 5, 2013 [Content, Custom Publishing] The Top 8 Priorities for Any One-Man Marketing Team
For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Especially for a small business.
HUBSPOT | FRIDAY, JULY 19, 2013 [Content, Custom Publishing] Which Format Is Right for Your Next Blog Post?
How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. In a Nutshell: Posts featuring content presented in a list format. Another very popular blog post format, the list post (commonly referred to as a "listicle"), is characterized by content organized in a list. Unfortunately, it''s for this reason that listicles have gotten a bad rap, and are often perceived as low quality pieces of content. In a Nutshell: Posts that highlight and curate other content around a certain theme. Choices are hard. Perhaps how-to posts are your forte. MORE >>
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010 [Content, Custom Publishing] The Three Biggest Mistakes Companies Make with B2B Websites
Skip to content Home Blog Blog Archives Blog Guidelines Blog Comment Policy Membership About Us Contributors Get Your Contributor Badge Sponsors Brand Council Privacy Events Contact ContentMarketingInstitute.com Get Updates Content Marketing Institute « How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three) How to Use Social Media to Drive Your PR Goals » The Three Biggest Mistakes Companies Make with B2B Websites By Dianna Huff | Published: November 5, 2010 In the early days of the Internet, web content was an afterthought. MORE >>
KOMARKETING ASSOCIATES | SATURDAY, SEPTEMBER 14, 2013 [Content, Custom Publishing] Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Customers (B2B or B2C) are buying more like “prosumers”. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. How does content marketing play a part in the B2i experience? Final Comments. MORE >>
HUBSPOT | WEDNESDAY, MARCH 21, 2012 [Content, Custom Publishing] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! insertblogURL.com " insert search term " into Google to resurface the content. MORE >>
HUBSPOT | THURSDAY, OCTOBER 27, 2011 [Content, Custom Publishing] 101 Signs You're an Inbound Marketer
Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. Your funnel is so fat, you have to do lead scoring to help your sales team prioritize their time. You know exactly how many visitors, leads, and customers you got from Facebook. Your sales team loves you. You constantly publish blog posts titled, "X Ways to do Y." ( Tweet this! ). You know what a persona is, and you create content that appeals to that persona. You know what your prospects' buying cycle looks like. 101 Signs You're an Inbound Marketer. 1. MORE >>
- [Content, Custom Publishing] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins HUBSPOT | WEDNESDAY, JUNE 6, 2012
- [Content, Custom Publishing] Killer Questions to Ask Before Starting a White Paper Project CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
- [Content, Custom Publishing] ClickInsights: How to choose a white paper syndication partner? CONNECT THE DOCS | THURSDAY, OCTOBER 1, 2009
- [Content, Custom Publishing] ClickInsights: What was your "Aha" moment in 2010? - Part 1 CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
- [Content, Custom Publishing] ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- [Content, Custom Publishing] ClickInsights: Mistakes to avoid in copy used for lead generation CONNECT THE DOCS | THURSDAY, JANUARY 7, 2010
- [Content, Custom Publishing] ClickInsights: What was your "Aha" moment in 2009? - Part 1 CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009