ViewPoint

Remove 2013 Remove Blogger Remove Linkedin Remove Social Media
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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

If so, you should probably be doing a lot of social selling. But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Social media and inbound sales are like the icing on the cake, she said. By Dan McDade.'