article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. B2B: Business-to-Business. Companies that sell to other businesses.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). 6) Blogging.