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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CTR: Clickthrough Rate. B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 15) Clickthrough Rate (CTR). For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer).