Single Grain

FEBRUARY 17, 2022

SaaS companies are trying their best to make their product stand out in the competitive SaaS space to increase product adoption and decrease churn rates. Hence, SaaS marketing is essential for SaaS companies to attract potential customers and increase customer retention rates. Top clients: Amazon. Salesforce.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

JUNE 19, 2014

Examples: Amazon, Apple, Nike. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CPC: Cost-per-Click (See PPC). Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC: Pay-per-Click.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28