Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Ad copy should always reference a specific offer (e.g.
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