Remove 2013 Remove Acquisitions Remove Cost per Lead Remove Hubspot
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Marketing Strategies That Rock the SaaS World

Hubspot

According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. Others, like HubSpot, wanted to revolutionize marketing through attraction rather than interruption, so they invented inbound marketing.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Using content-driven tactics saves an average of 13% in overall cost per lead.

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Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

These agencies are experts in the SaaS space and use various strategies to amplify customer acquisition, improve software branding, and enhance the organic reach of the company products. They are a HubSpot Gold partner, so all the lead generation and tracking activities are monitored closely via the HubSpot marketing platform.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Improved acquisition of business intelligence. The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.