Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Biznology

FEBRUARY 13, 2015

First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. was shown as CIO but in early 2012 she moved to VP Risk Manager – company and contact name wrong. You will need to report the specific data errors and believe it not, most list vendors will thank you for this.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

The Point

DECEMBER 16, 2011

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Effective Marketer

MARCH 22, 2012

The State of Demand Generation 2012. Stage 3: Vendor Selection. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. Here are some of my notes. Why is demand generation so important? Stage 1: Education. Loosening the status quo.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Hubspot

NOVEMBER 6, 2018

For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, social mentions. Follow-up email open rate. Opt-in conversion rate. Click-through rate. Conversion rate. Response rate. Click-through rate. Bounce rate. Conversion rate. Cost per conversion.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101