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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do a SWOT analysis. Limit waste messaging, and present a clear case to the key stakeholders who have purchase influence.

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Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

The kit includes: Product Launch Planning Template Product Update Email Templates Product Roadmap Template Product Lifecycle Mapping Template Product Classification Template SWOT Analysis Template Sales Plan Template Still stumped? Via Via is a ridesharing platform that was founded in 2012 when Uber was still relatively unknown.