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Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

This is a testament to both the quality of the product and the strength of its marketing. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.". A History of Lego Marketing.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way.