Building a Playful Brand, Brick by Brick: The History of Lego Marketing
Hubspot
AUGUST 16, 2015
This is a testament to both the quality of the product and the strength of its marketing. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.". A History of Lego Marketing.
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