B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. Ask for other users of the list for reference checking on quality.
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