The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
NuSpark Consulting
APRIL 13, 2012
Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Here’s a link to the SEO tools we like. Paid Search. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter.
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