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What is Negative SEO?

SmartBug Media

Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site. Modifying Content: Running invisible scripts from the header or footer templates. Fake Social Media Profiles: Negative reviews published on social can hurt you.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Links in templates that are widely distributed. We need to change our biased thinking about links and content from the days of 2012. So stop them.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).