Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Biznology

NOVEMBER 8, 2012

You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. Database Marketing. Circulation Marketing Director - Penn. Digital Magazines 2012. © 2012 Red 7 Media, LLC. Video Center. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40