markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Hubspot

FEBRUARY 28, 2012

HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. The average cost per lead for outbound-dominated businesses was $346. Connect with HubSpot :

Cost per Lead 28

Cost per Lead Cost Lead Scoring Lead Ranking 28

Hubspot

MAY 20, 2013

23) Past success at inbound marketing was the number one reason to change a budget in 2012 -- a full 150% more likely to drive budgets allocations than any other reason. 37) Blogging has enjoyed strong annual budget growth -- 23% of marketers invested in blogs for 2013, a 9% increase from 2012. Cost per Lead.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. Top-Level Takeaways.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Hubspot

OCTOBER 19, 2012

Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 45% of marketers note social media has a below average cost-per-lead compared to other channels. It's not necessarily going to blow your leads goal out of the water if it does.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MAY 19, 2020

Here are a few stats you should know: Companies that use Twitter average 2X more leads than those that don't. 45% of marketers note social media has a below average cost-per-lead compared to other channels. It's not necessarily going to blow your leads goal out of the water if it does.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69