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Building a Tech Stack to Empower Efficient Growth

LeanData

A revenue technology stack is a set of software solutions that revenue teams — typically Sales, Marketing and Customer Success — use to optimize their performance. For example, in every article or infographic you read about a tech stack, it starts with a CRM. Spoiler alert: In two sections, we’ll cover your absolute need for a CRM.

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Why Do Enterprises Struggle to Adopt Inbound?

Hubspot

While this shift in behavior has been a huge boost for small businesses looking to get in on market share, the result for larger businesses is a bit more ominous: They can no longer rely on the strength of their brand and the depth of their pockets alone to close a sale. Inbound marketing works best when you have alignment with sales and IT.

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Carolyn Hughes suggests five ways to generate B2B sales leads on Twitter, including sharing content to drive website traffic and using Twitter to create “warm” leads: “Your new business development manager could sit down and plow through a lot of cold calls with relevant businesses but this is really a shot in the dark.

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