ViewPoint

JULY 10, 2012

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. We expect lead rates to trend down over the next two quarters (Q3 and Q4 of 2012), but not below about 7% (a relatively healthy lead rate over the past four years). Lead rates trail the GDP by about a quarter.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

Crimson Marketing

JULY 26, 2013

Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Customer Experience Matrix

OCTOBER 15, 2013

This one, from BtoB Online , found that just 26% of users had fully deployed their system – and nearly 40% had only some or moderate adoption. The BtoB survey does show that strong and complete adoption have increased considerably from 2012 to 2013, which is good news. One final survey reinforces this point.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Managing Editor for @Biz_Innovations. Matt Heinz (@HeinzMarketing).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48