ClickZ

NOVEMBER 6, 2020

Udesh says, “Their programs consisted of web analytics, AB testing, and standard UX tools. Having initially started with website and mobile app building in 2009, Mopinion didn’t actually start up until around 2012. One of the first differentiators is Mopinion’s level of flexibility, especially in terms of customization.

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Convert

FEBRUARY 13, 2023

If you can be everywhere… with vague messaging and a 2012 playbook, why would you innovate? Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Lots of failed tests for a new strategy can be a red flag.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

B2B Digital Marketer

APRIL 1, 2021

You have to test it out first and find valuable data before you spend a huge amount of money. He was the co-organizer of the first gathering of Agile Marketers, called SprintZero, in June of 2012, and is one of the authors of the Agile Marketing Manifesto. We test it, we get the data and then we improve upon it.

Planning 52

Planning Work Management Marketing Management Business 52