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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

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What is personalized marketing and how is it used today?

Martech

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Marketers using personalization tactics apply the insights gleaned from these audiences to guide customers through the buying process. Location-based marketing. Who uses personalization in marketing?