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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. Before Google’s Panda algorithm in 2011 (and then Google’s Penguin algorithm in 2012), anchor text manipulation was rampant because it worked so damn well. Cite yourself on Wikipedia.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. This may seem like a simple feature, but it’s one that’s commonly neglected and much more important than most people realize, because of the way PageRank ‘flows’ throughout a site.