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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

For the sales team, better conversions, less garbage in, less time wasted, etc. Modern marketing practices and modern buyers demand we stop sending contacts to sales based on what we observed them do. We need to send over only explicit hand-raisers — people who have requested a demo or a sales conversation. Get MarTech!

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Generate Leads: 46%. . Of course! .

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10 Written Content Formats For Effective Content Marketing

nDash

There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion. White papers. From there, you get a step-by-step breakdown of the process Ahrefs uses to republish content. White Papers. B2B White Paper Example: SiriusDecisions.

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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . . Chatbots will become a primary channel for lead and customer education. Primus Software Corporation | Director of Sales & Marketing. . .

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Martech-Enabled Marketing Operations: Invisible Roads and Bridges

chiefmartech

For an organization, marketing operations conveys all sorts of data across various channels with the governance to provide business insight, and join not only marketing programs but also different departments and business units as well as external agencies together to accelerate sales and support business expansion. Sales Enablement.