2011 Ideal Customer Profiles Pricing Salesforce.com 
Customer Experience Matrix
OCTOBER 10, 2012
I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.
Customer Experience Matrix
JULY 15, 2013
But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. But Vocus doesn’t quite match the profile of standard marketing automation products. User rights are organized around “profiles”, which might relate to a company, brand, or product line.
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Customer Experience Matrix
JUNE 14, 2013
Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.
Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. They’ve continued to grow their client bases, which are concentrated among large enterprises. Most other systems do this audience definition outside the campaign flow.
Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Indeed, my take on the ExactTarget deal explicitly mentioned an Adobe/Neolane possibility.
Customer Experience Matrix
SEPTEMBER 13, 2011
Pardot is funny that way: with nearly 700 clients, they’re arguably the third-largest B2B marketing automation vendor and have a broad industry presence, but their formal marketing is relatively quiet. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo.
Customer Experience Matrix
JANUARY 24, 2015
The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. Most clients have fewer than ten employees.
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