The Science of Email Marketing « The Effective Marketer
The Effective Marketer
FEBRUARY 10, 2011
I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. You can follow any responses to this entry through the RSS 2.0 billion emails sent. Test them, see if they work, then be the judge.
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