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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Amazon’s SMX Debut: “What Is Customer First Advertising? Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. What Is Customer First Advertising? Why Should I Care?”