Remove 2011 Remove Content Remove PointClear Remove ROI
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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively. Track them by source.

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B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing.