B2B Lead Generation: Are You Killing the Golden Goose?
ViewPoint
AUGUST 14, 2012
Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively. Track them by source.
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