article thumbnail

CMS and personalized websites; the best of both worlds

Exo B2B

It’s been ages since web sites have been custom built. Since the beginning of the Web in the 90’s, sites have been created with whatever popular theme of the moment, but especially, to the appeal of the customer. The advent of CMS changed everything! Here are some impressive statistics on the use of various CMS.

article thumbnail

The Four Biggest Content Marketing Pain Points

Marketing Insider Group

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Use results to create a content roadmap.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40% , to a total of 5,381 solutions (from 4,891 unique companies). We used these services to discover new companies and to triangulate our categorization. There are now 4,891 unique companies on the graphic, up 40% from last year.

article thumbnail

What does CRM-Driven Marketing Actually Mean

Hubspot

Just look at this graphic: The first Martech map was created back in 2011. In fact, Blissfully estimates that small companies have, on average, 20+ SaaS solutions -- and larger companies usually have more than 100. This trend of adopting different martech solutions has hit our customer base, too. It had 150 solutions.

CRM 74
article thumbnail

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

A content management system (CMS) that hosts a company website and blog. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. Because martech helps marketers evolve with the changing needs of the customer. CRM software like Salesforce or HubSpot.

article thumbnail

Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. But what constitutes a great user experience? UI/UX Design.

article thumbnail

Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

There have been a number of misconceptions and half-truths circulating about mobile optimization, mostly as extremist responses to major announcements by tech companies like Google, and a panic that’s set in thanks to the rising trends of mobile use in most demographic segments. Intro to Mobile SEO. Rising importance. Google’s response.

SEO 98