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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. But brands need to be very clear and upfront with the value exchange they are offering, be it in their privacy policy or their opt in/opt outs,” says Bowkett. . “I

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Building "Social Brand Value" in B2B

Online Marketing Institute

Yet brand value can be the competitive and economic advantage B2B companies need to get ahead if they design it into their business model and invest in the right things. The Growing Role of Neuroscience in Business A Question for A.G. • Privacy Policy • Terms and Conditions. All Rights Reserved. b2bmarketing

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

It’s a fantastic post for all those selling to other businesses, but there was one tip that [.] nice mention of Get Satisfaction in Mashable today about tips for business-to-business marketers on Facebook. Starbucks and Coca-Cola, it is also successfully used by many business-to-business (B2B) companies.

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B2B marketers are stumbling in the dark

Online Marketing Institute

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