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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. Other expressions contain useful advice that you don’t really get—because you don’t understand.

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B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. March 10, BMA Atlanta - The Truth About Leads: Driving Revenue through Sales and Marketing Alignment. March 1-2, TFM&A.