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13 influential marketing technology leaders

ClickZ

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium). Katrina Lake (Stitch Fix).

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What is marketing operations and who are MOPs professionals?

Martech

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. The Makers are software developers and engineers who create home-grown marketing applications and work with APIs. Nearly 30% were Marketing Managers, followed by 13.8%

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? What is SaaS?

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

The SaaS business model. Why businesses use SaaS. FAQ about SaaS. SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. . The SaaS business model: How a SaaS company works. What is SaaS?

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How to Become a Household Name

Hubspot

Could you integrate with larger companies, social media platforms, or APIs to make customers’ lives easier? There are varied opinions on if brand names becoming verbs is good or bad for business. Let’s face it -- that’s pretty rare, and it’s especially challenging unless your brand is the first of its kind in a particular industry.

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Martech 2030 Trend #3: The Great App Explosion

chiefmartech

The annual marketing technology landscape , produced since 2011, has been a source of heated debate. The 2011 martech landscape had around 150 solutions. Each year, the graphic would trigger cries by industry analysts and overwhelmed marketers that the martech industry was bound to consolidate. This is part 4.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. But I happened to write one in response to a question at the Focus online community last week.