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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money.

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Why It Would Be A Good Idea For Facebook To Buy Microsoft’s Atlas Ad Platform

readwrite

billion acquisition of aQuantive back in 2007 , could position Facebook to grow its business and compete with Google’s vast targeted ad network, AdSense. Proving the company knows how to make money selling ads on the Web at large could help boost investor confidence and keep the wind in the sails of Facebook’s share price.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. On the other end of the spectrum, customer testimonials and pricing sheets will help convert late-stage buyers. How can we improve on our content marketing ROI?