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Buzz Marketing for Technology

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Service 100
Service WOM RSS Digg 100
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Customer Service is the New Marketing

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Share this on del.icio.us.

WOM 100
WOM Service Word of Mouth Paid Search Agency 100
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